Aersply

Aersply

Client

Aersply

Year

2024

Aersply is a design-forward techwear accessories brand that launched its flagship product—the Aerpod—through a cinematic, lore-driven marketing system. This case study covers how we used automation, storytelling, and high-conversion outreach to turn Aersply’s debut drop into a worldbuilding campaign.

Aersply is a design-forward techwear accessories brand that launched its flagship product—the Aerpod—through a cinematic, lore-driven marketing system. This case study covers how we used automation, storytelling, and high-conversion outreach to turn Aersply’s debut drop into a worldbuilding campaign.

Overview

Aersply blends fashion, tech, and storytelling into one. As the founder, I oversaw every aspect of the Aerpod’s launch—creative direction, automation pipelines, influencer outreach, and campaign video production. The challenge: introduce a never-before-seen product while creating a mythos around it. We chose to lead with cinematic storytelling and built an entire AI-powered marketing system behind the scenes. Each video drop added a layer to the Aerpod universe, while our outreach system quietly sent custom messages and visuals to creators.

Client

Aersply

Industry

Fashion

Service

3D ad campaign

3D marketing campaign

Digital Design

Duration

4 Weeks

The Challenge

We didn’t just want to sell a wallet—we wanted to seed a universe. The original product existed in a niche space (techwear accessories), and we had to build trust without prior press, funding, or social proof. At the same time, our first campaign (Aerdrop1) lacked cohesion. The visual language didn’t match the brand tone, and the sequence of content didn’t feel like part of a larger campaign. The challenge was to strip everything back and introduce Aersply as a world, not just a product.

The Solution

We rebuilt the campaign from the ground up, establishing a clear aesthetic language: cinematic close-ups, all-white backgrounds, cryptic product captions, and a Matrix-like minimalism. We used Runway AI, Blender, and DaVinci Resolve to build the videos. Meanwhile, we launched a custom n8n outreach system that scraped creators, matched them with AI-generated DMs and visual assets, and sent custom messages—all automatically. The brand voice became controlled, powerful, and cinematic. Each video hinted at deeper narrative layers while subtly showcasing the Aerpod’s design and presence.

The Result

The updated Aerpod campaign generated high engagement with minimal spend. Our influencer DMs landed in the inboxes of curated creators, and the new visual tone elevated Aersply into a premium techwear space. Multiple creators responded positively to the tone and visuals. Beyond content, we also laid the technical foundation for a scalable outreach pipeline that can be replicated for future drops. With this system and tone now locked, Aersply is positioned to scale both product and storytelling in tandem.

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AI video Gen

Ai Image Gen

Back End Build

AI video Gen

Ai Image Gen

Back End Build

AI video Gen

Ai Image Gen

Back End Build

AI video Gen

Ai Image Gen

Back End Build