G-Shock (Concept Rollout)

G-Shock (Concept Rollout)

Client

G-Shock (Concept Rollout)

Year

2025

Aerstudio designed a rollout featuring Aercity — a neon-lit cyberpunk world where time itself is currency. G-Shock watches became the core symbol of resistance against corporate overlords. Assets combined cinematic macro watch shots, character-driven streetwear scenes, and billboard-level storytelling.

Aerstudio designed a rollout featuring Aercity — a neon-lit cyberpunk world where time itself is currency. G-Shock watches became the core symbol of resistance against corporate overlords. Assets combined cinematic macro watch shots, character-driven streetwear scenes, and billboard-level storytelling.

Overview

Cosmos, renowned for its premium cosmetics and sleek, modern aesthetic, was chosen as a brand reference to showcase Aerstudio’s AI-powered campaign system. This project focused on generating AI-driven product visuals, animated content, and backend funnel mockups designed to illustrate how a beauty brand like Cosmos could scale digital rollouts while maintaining its high-fashion, luxury appeal.

Client

G-Shock (Concept Rollout)

Industry

Watches / Streetwear

Service

AI Video Gen

AI Image Gen

Duration

1 Day

The Challenge

G-Shock has strong legacy status but isn’t always seen as central to youth-led culture in 2025. The challenge: how to reframe the brand as both relevant and futuristic, without diluting its rugged DNA.

The Solution

We built looping ads and editorial-grade stills (Reels, TikTok, Carousels) using AnimateDiff, ControlNet, and Runway. Visuals were layered with glitch FX, neon grading, and narrative arcs tying the watch to rebellion. Backend funnels positioned the G-Shock drop as a movement with lead capture and CRM automations.

The Result

The rollout showed how G-Shock can reignite its cult status — appealing to Gen Z streetwear and cyberpunk subcultures. The mock campaign proved a replicable system for cultural relevance: cinematic ads + automated backend infrastructure.

PORTFOLIO

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Campaign Visuals (AI-generated)

Creative Direction & Styling

Campaign Visuals (AI-generated)

Creative Direction & Styling

Campaign Visuals (AI-generated)

Creative Direction & Styling

Campaign Visuals (AI-generated)

Creative Direction & Styling

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