Client
Hidden NY (Concept Rollout)
Overview
Hidden NY, known for its understated streetwear presence and curated moodboard aesthetic, was selected as a brand reference to showcase Aerstudio’s AI-powered campaign system. This project focused on creating AI-generated product visuals, animated content, and backend funnel mock-ups to mirror how a brand like Hidden could scale digital rollouts while maintaining its low-key, culture-first vibe.
Client
Hidden NY (Concept Rollout)
Industry
Fashion
Service
AI Video Gen
AI Image Gen
Back End Build
Duration
2 days
The Challenge
Brands like Hidden NY rely heavily on organic hype and curated drops but often lack structured content systems that balance exclusivity with scalability. Their visual presence isn’t always optimized for consistent digital engagement or backend lead capture.
The Solution
We crafted a full mock rollout using AI tools (ComfyUI, AnimateDiff, Runway) to generate editorial-style product visuals and motion pieces. The content leaned into Hidden’s signature muted color palette, soft product shots, and controlled lighting—focusing on cinematic minimalism rather than loud graphics. Simultaneously, we designed backend funnel pages styled after Hidden’s aesthetic—offering a seamless path for exclusive drops, waitlist sign-ups, or gated content access.
The Result
This concept rollout now serves as a reference framework for how minimalist fashion brands can leverage cinematic content systems without sacrificing brand tone. It positions Aerstudio as capable of building silent but effective digital infrastructure for culture-driven brands.
