Client
Rick Owens (Concept Rollout)
Overview
Rick Owens, globally recognized for his avant-garde fashion ethos, partnered with Aerstudio to design a digital campaign aligning AI-generated visuals with the brand’s gothic-futurist identity. We fused character design, product mockups, and cinematic story arcs to reflect Owens’ high-fashion meets subculture status.
Client
Rick Owens (Concept Rollout)
Industry
fashion
Service
AI video Gen
Ai Image Gen
Back End Build
Duration
1 Day
The Challenge
Despite its strong cult following, Rick Owens lacked a structured digital content system optimized for modern short-form platforms. The brand’s visual identity wasn’t leveraged through automated backend systems or AI-driven content pipelines, limiting organic digital engagement.
The Solution
We developed an AI-driven campaign using tools like ComfyUI, AnimateDiff, and Runway. The system generated looping videos and editorial-grade images tied to Owens’ product line and fashion ethos. Each asset was built with platform-native formats in mind (Reels, TikTok), layered with controlled lighting, glitch effects, and muted cyberpunk color grading — mirroring Rick Owens’ physical campaign aesthetics. Backend systems were set up to funnel engagement through lead capture pages and CRM automations.
The Result
The campaign increased digital engagement within Owens’ niche community, driving higher post interactions and positioning Rick Owens as an early mover blending AI content with luxury fashion branding. The assets became reference points for future fashion-tech crossovers and helped establish a replicable system for consistent brand presence across digital platforms.
