Client
webFi
Overview
WebFi was a funded $30K startup tackling a new frontier—web3-powered ticketing. Our goal wasn’t just to onboard users, but to make the platform feel alive. As CEO, I led the full marketing strategy and execution. We launched the platform not with static ads, but with a cultural takeover: three immersive raves across the city. Each event served as both a real-world brand experience and a proof of concept for WebFi’s ticketing system.
Client
webFi
Industry
Cosmetic
Service
Marketing Management
Content Creator
Operations
Duration
5 Weeks
The Challenge
WebFi’s product solved a futuristic problem—but no one cared unless they could feel it. Web3 UX was still niche and lacked emotional pull. Our challenge was to introduce the platform to thousands of people without boring them with tech. We needed something experiential, immediate, and rooted in cultural momentum. I also had to build out and oversee all campaign materials, marketing flows, and team ops with lean resources.
The Solution
We launched WebFi as an energy, not just a product. I built and deployed branded event funnels using email marketing, designed all campaign assets in-house, and created a vibe-first experience that earned attention. The three raves each pulled in over 1,000 attendees—many of whom onboarded directly through WebFi’s system. Our invites, QR onboarding, and follow-up campaigns were all automated and measured. We also documented the campaign with cinematic visuals to create FOMO-driven brand storytelling. I oversaw team logistics, timelines, and rollout—blending design, tech, and operations in a single execution layer.
The Result
WebFi became known before it was even a product. Our campaign earned thousands of real-world conversions, established street-level cultural credibility, and proved the value of experiential brand-led growth. The events went viral locally, and the system we built became a replicable funnel for web3 onboarding. Post-campaign, investor confidence increased, and user signups surged. As CEO, I balanced creative and business performance—bridging brand vision with real outcomes.
